Harnessing Human-Centered Design to Build a National Health Presence for Network Television.
The Challenge
A major healthcare system sought to build a national presence by reimagining how television could drive meaningful engagement with patients around long-term healthy lifestyle habits. The goal: to develop an original, network-ready television pilot and series concept that could inspire viewers and foster lasting behavior change.
Our Approach
We applied our unique, data-driven design thinking methodology to the creation of this television series—a pioneering approach in the field of edutainment. By blending design thinking with television production, we focused heavily on audience insights, industry trends, and pre-show concept testing to ensure the series would resonate deeply with viewers.
Throughout development, we tested every element with the target audience, from storyline and character arcs to subtle micro-behaviors, like reactions to the show’s title. This rigorous, iterative process helped refine the concept to maximize engagement.
In a bold move to validate our approach scientifically, we incorporated neurometric techniques, specifically using EEG technology to assess the impact of the pilot. By measuring viewers’ emotional response, memory retention, and sustained attention, we gathered objective data that affirmed the strength of our storyline and design choices, confirming that the show captured viewers’ attention and left a lasting impression.
The Results & Impact
The pilot was met with industry acclaim and sparked interest in developing additional series within this genre. The combination of a compelling, research-backed story with neuroscience-driven validation positioned the pilot as an innovative breakthrough in health edutainment. Today, this project stands as a benchmark for how creative storytelling and scientific precision can converge to drive lasting impact in healthcare media.
